This is a contributor’s blogpost …
You know how it feels when you get an idea in your head that you just can’t seem to shift. An idea that you think is just going to be the ticket to making your dream of owning and running a business a real possibility. The one thing that could be the key to your success. Having a business and starting up is only the beginning of the journey, making it stand out in what can be a saturated market is quite another thing to achieve. I thought I would share with you some of the ways you can make your business stand out from the crowd.
Have a killer website and ecommerce store
One of the first steps you can take to really make your business shine and stand out is to have a killer websites and ecommerce store. If you think about it, so much of our lives is done online these days, so your business needs to keep up with those trends. Your website needs to be informative and quick loading, with a decent ecommerce platform to enable an online shopping facility. It needs to showcase your brand and your business in the right way. You will also need to ensure that your website is discoverable online, and this is where search engine optimisation could help.
Photo courtesy of The Digital Artist via Pixabay
A different approach to your social media marketing
Social media is one of the fastest ways to market your business these days. But with so many people using various platforms to be heard, how do you stand out from the crowd? It can be as simple as using your personality. Many smaller businesses these days pride themselves on being the face of their business. It doesn’t necessarily mean physically, but speaking out and voicing your marketing could be the way forward. Platforms like Instagram and Facebook have great tools for this in the form of live video options.
Expanding your product range
If you want to stand out, you have to keep on growing, and one of the best ways to do that is to expand your product or service range. You need to think about where the niche for your products are and keep coming up with fresh and new ideas. It might even be expanding in a different way where you broaden your horizons and start in a different area for your business.
Delivering extraordinary customer service
Finally, with there being so much choice out there one thing your business must deliver on is customer service and the overall customer experience. People have the choice these days to go elsewhere if they don’t feel satisfied with the service. This is where you need to be different. It might be simple thank you cards, it could be an @ mention online. It might even be discounts and codes for referrals. Be different and unique and give your customers a reason to come back to your business.
I hope these tips help you make your business stand out.