You have a website, you have products – physical or downloads – and you are producing content. But you don’t see a lot of traffic, and your conversion rate needs some serious work. So what are you missing? SEO. You are missing search engine optimization. And while ideally, you are going to work with an […]
It’s definitely possible to be too vain and shallow — and everyone can crack jokes about that guy who is scared to go out in the rain in case it messes up his hair, or the girl who goes to the gym wearing a full face make-up. At the same time, though, it’s also possible […]
However well off you might be financially, you could always use a little more. No one knows what the future holds and we’re constantly looking to save up for a rainy day. All around the world, governments are thinking exactly the same way. They’re trying to work out how homeowners could be making more use […]
Unless you’re a dedicated explorer, there’s a great chance that you neglect to notice a number of places or establishments – even on roads that you frequent! Case in point, you may have found a cafe or beautiful crafts store and have said to the owner, “I had no idea you were here all this […]
As we all know, starting your own business is a big commitment, with potentially major benefits and payoffs involved. Entrepreneurs are notorious for working around the clock, to the point of complete burnout. But, when the stars align and everything goes as it should, that major investment of time and energy can be paid back […]
Self-employment can seem like a wonderful choice. An idyllic way to work, where there’s no one to tell you what to do, no set times to work, no uniform or office. Just total freedom. There are plenty of ways to do it too. You could work as a freelancer, offering your skills in a flexible […]
If you’re a sole trader with your own business and your own responsibilities, or a freelancer with an array of work heading your way, then you’ll have your way of doing things. You will have planned out your entire model of working – it suits you and everything you’re trying to accomplish. Because of that […]
Keeping customers happy is more important than ever. Word travels fast thanks to the Internet, and a few negative reviews are all it takes to deter people from using your business. Customer service is not only reactive but it also needs to be proactive to anticipate any potential issues that could affect your customers. Want […]
The world seems as if it is in its most selfish era ever. It appears people care about each other less and are more motivated by extrinsic factors. If there isn’t anything in it for them, they are happy to shut their eyes and pretend nothing is wrong. How often has your house alarm gone […]
Many small businesses begin offline. After a while though, you might feel you’ve hit the peak of what you can achieve as an offline business. Getting online can expand your customer base, whether that’s by allowing more customers to find you, or opening you up to online selling. Take Stock Take a hard look at […]
