This is a contributor’s blogpost …
When you run your own business, you can often do things in a manner that suits your way of working. And, of course, that’s because it may be all you know. However, you may be giving off a different image to what you may think your company stands for. It’s not always easy to identify because you can often feel as if you’re on the right track. But, if you want to be able to grow your business and be successful with what you do, you’re going to need to make sure that your company’s operations mean business just like you do.
First of all, what does your branding say about you? Do you even have any branding in place? You may think that your business stands for one thing, but your external image could suggest it stands for something else. So, you need to start to think about branding your business so that all of your messaging adds up. Whether you hire a marketing company to put that brand in place for you or think about your logo, brand colors and messaging yourself, it’s the first important step to getting on track.
Next, you might also want to think about your physical space. Where you operate can often say as much about your business as how you act. If your offices look shabby, but you want to try and attract a high net worth clientele, you may actually be putting them off. Or, you might be sticking to an old fashioned form of dental design in your practice that attracts people looking to pay lower prices than what you charge. So it’s important that you find the right balance with your physical space.
Then there’s your financial situation. Sometimes, you can have some really great ideas for ensuring that your business does well, but you can be bad at executing them. So, your financial situation doesn’t improve. When that’s the case, whether you run an educational service or a retail outlet, you may benefit from working with a business consultant to help you turn a tidy profit.
Not every business likes to run promotions and sales, but they can be a great way of promoting your business as a whole. However, you need to make sure that your promotional efforts match up with your brand or business. For example, a retail store can mark down their products seasonally, and that work would fit within their business model. But when you’re a doctor, you can’t overly mark down your services, but you can offer a referral discount program. So you need to be smart about the marketing offers you run.
You may find that you hire people to work for you, just because you need staff. But, it’s important to remember that your people say a lot about your business too. So, you’re going to want to make sure that your hiring process lands you the staff that is not only suitable for your company and the industry that you operate in, but are also in line with your business goals overall.