Why Your Website Is Failing And What You Can Do About It


This is a contributor’s blogpost …


A website is made of an array of intricacies that come together to create the full picture – from visual appeal to marketing to load time to navigation and much, much more. Therefore, if your website is failing, it can often be difficult to discover why this is the case and what you can do to rectify it. But don’t panic, as we are going to go over some of the possible problems below.


Outdated design


One of the reasons why your website could be failing is because the design is outdated. The Internet moves at such a fast pace and trends are changing all of the time, which is why you need to constantly review the design of your website to ensure it is contemporary and effective. If your web design has been the same for the past few years, there is a very high chance that it will need a revamp, and so now is the time to consider making the most of companies providing web design who can help get you back on track.


Photo courtesy of Markus Spiske via Pexels


Your website is not responsive


Responsive design ensures optimal viewing on all types of platforms, from tablets to smartphones to computers. Nowadays, with the rise of various technologies, it is imperative to have a responsive web design so that people can view your website easily on all platforms. There is nothing more frustrating than opening a website on a mobile phone to discover it is far too big for the screen, the buttons are randomly placed all over the screen and, overall, you simply cannot use it. This is bound to happen if you have not optimised your website, and, therefore, you will have a high bounce rate as a consequence.


Low website traffic


Perhaps you are struggling to attract people to your website in the first place? If this is the case, you need to take a look at your marketing strategy. You may have the most striking and attractive web design, but if no one sees it, what is the point? Online marketing is one of the key ingredients if you are to have a dominant Internet presence, which all companies need in the current day and age. There are various different tactics you need to deploy if you want your business to increase its website traffic and the number of sales it makes online. Continue reading to discover everything you need to know.


When it comes to online marketing, SEO – search engine optimisation, is one of the most critical things. This relates to a whole host of different tactics that are used in order to get your website as high up on the search engine result pages as possible. Research indicates that most people do not go past the first page when looking at search results on Google and therefore it is vital that your business is visible.


Photo courtesy of Pixabay via Pexels


One of the main SEO tactics used nowadays is content marketing. There are many different benefits associated with this. Content gives you the opportunity to include keywords that are related to your business, so that you can climb the search engine pages, and you can also deploy the tactic of link building as well. However, you need to make sure that this is done naturally, as Google is wise to black hat techniques nowadays. Aside from this, content is beneficial because it gives you the opportunity to show yourselves as experts in the industry, and this will lead customers to trust you and consequently the products and / or services you provide.


Nowadays a lot of people are embracing personalised marketing. Whether you are putting together an email campaign or you are advertising on-site for your e-store, you should tailor your advertising to suit the customer in question. For instance, when a customer re-visits your website you can present them with suggested products based on their previous purchases. Needless to say, one way you can certainly entice customers when it comes to your email campaign is with discount codes. Everyone loves a good bargain.


Last but not least, another key area that needs to be considered is social media marketing. You have everything from Twitter to Facebook available to you now. Choose your social media platforms with care – make sure the demographic matches your target consumer base. Social media offers a great way of building a strong relationship with your customers.


Low website conversion


Finally, low website conversion is a problem a lot of people experience, and this basically means that you are getting visitors to your site, but none of them are purchasing products or taking advantage of your services. This could be because your website takes ages to load or navigation is poor. There are ways to rectify this, with the most obvious being professional web development services. An experienced web developer will be able to get to the bottom of why people are not converting. Could it be poor navigation? Or, is it because you are not tracking your users? You should also consider refreshing your marketing strategy as well, as your current efforts are proving to be ineffective.


From a poor marketing campaign to an outdated design, hopefully, you have now got to the bottom of where you are going wrong with your website. If you have noticed that there is a critical flaw with regards to how your website operates and has been designed, there is no need to panic but you do need to take action. Follow the advice that has been presented above to put everything right sooner rather than later.


Author: Urban Ponder Writing Team

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