SEO + PPC = eCommerce Success


This is a contributor’s blogpost …


Okay, you’re about to start a business: what’s the first step? Well, a company can’t survive in the 21st century without a website. So, build a site and everything will be fine? Not necessarily. To be successful, you need the site to do certain things like sell units. Once a website starts to shift products and services, you can start to think about being one of the few companies that survive. And, to sell products, you need to create an eCommerce site that allows customers to make sales. The problem is that eCommerce isn’t easy. In fact, it’s hard unless you have SEO and PPC by your side.

Here are the reasons search engine optimization and pay-per-click advertising help increase sales.


Photo Courtesy of SEOPlanter via flickr


Boost Visibility

What does SEO do better than anything else on the web at the moment? It increases the amount of traffic to sites by ranking high on Google and other search engines. By using keywords and links, your site can top the lists of every search engine online, which will boost your exposure. And, the more exposure you get, the better the chance of making more sales. Cool, but how does pay-per-click advertising fit into the picture? Well, it turns out that the most visited pages on the World Wide Web come from paid advertising. Businesses sometimes think they must scale down their PPC strategy once their terms begin to rank at number one. Nothing is further from the truth as users are enticed by paid advertisements, too. Using both together could double your visibility.


Photo Courtesy of Tumisu via Pixabay


Engage in Data Sharing

Businesses like to scroll through the numbers because they know they hold the answers. It makes sense, then, that more data will lead to more answers. Sure, you have to know how to find them and where to look, but it’s better to have more than less, and here’s why. By combining both strategies, a company like yours can use facts and figures from both campaigns to your advantage. For instance, instead of SEO keywords, you’ll have PPC keywords too. As long as you know which ones have the best conversion rate, you can optimize your site. On an eCommerce site, a conversion tends to mean a sale, so you can use a greater wealth of keywords to boost the firm’s sales.


Integrate eCommerce into Ads

Adverts aren’t just titles anymore with bold fronts. In the past, that was the definition of an ad. Today, they are much more advanced, and it’s all thanks to Google. Nowadays, the king of the search engine market won’t think twice about linking specific pages to an ad. As a leading Shopify advertising expert puts it, all the customer has to do is click on the ad and make a purchase within minutes. There is no messing around searching for the product, or other distractions on the page. Of course, this technique boosts sales as it gives users what they want from the outset. And, of course, SEO isn’t far behind to back its friend. By boosting traffic to the site and the search engines, more people are likely to see tailor-made adverts. Integrating ads is so simple, yet so effective.


Photo Courtesy of Blogtrepreneur via flickr


Enhance Social Media

Thanks to platforms like Facebook, it’s possible to target a particular demographic anywhere in the world. Do you want to target soccer-lovers in Manchester? Fine, consider it done. The effect this has on sales is huge as long as you have the right ad beforehand. You also need to analyze the details of the campaign for the sake of your SEO strategy. Tactics like this often reveal details about a customer base that you wouldn’t know before. It might be small or it might be big, but it exists. Any business owner worth their salt understands they can use the info to tweak the overall SEO strategy. By using both together, you can use one to benefit the other.


Battle PR

Because you’re a business that sells a product or service, you won’t be able to make every customer happy. Of course, that is the Holy Grail, but it isn’t possible as there is no pleasing some people. The issue that arises from a disgruntled consumer, however, is a big deal. If they have a bee in their bonnet, they can circulate negative comments about the company. And, these comments might stop fellow customers from buying products. It’s nasty, but it’s how certain individuals act, unfortunately. Fortunately, SEO and PPC can help. An ad can revive your reputation by leading people to a page which answers their queries. That way, you can use keywords to dictate the conversation.

Sometimes, it’s necessary to fight fire with SEO and PPC.


Author: Urban Ponder Writing Team

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