This is a contributor’s blogpost …
It’s 2017, and a lot of people are probably shying away from opening a brick-and-mortar store, and turning their attention to online retail. However, there is one idea that’s still very much made for the high street – a jewelry store!
These stores are always popular and are built to do well as consumers like to make confident decisions when they buy jewelry. You can fork out a lot of money for a piece of jewelry, so you want to guarantee it fits and looks good before you buy. For this reason, jewelry stores are still open for business and doing very well.
So, how do you capitalize on this business idea and open a store of your own? It’s simple, follow these easy tips:
Hire Jewelry Experts
It goes without saying that you need some knowledgeable staff when you open your store. People will come in and ask a lot of questions relating to the jewelry. They might want advice on certain things, and your staff must know how to respond. By hiring jewelry experts, you ensure that your business provides an excellent customer service. They can go above and beyond what’s expected of them, and it helps create a perception that your store is the place to go as the employers provide a lot of help. Building a good reputation is everything with a retail business. You can see tips on sites like https://quickbooks.intuit.com to help you hire the right staff for your business.
Organize Your Displays Effectively
Your store will have various jewelry displays showing off all the amazing products you sell. If you want to make as much money as possible, you need to organize them effectively. It starts with the displays themselves. As seen here https://www.melvinroos.com there are loads of different designs to choose from, and you want a display that clearly showcases your jewelry and draws people in. Then, you want to ensure your best and most expensive pieces are always on view. They should be at the front of display cases, the first thing people see. This grabs their attention, and they get drawn into buying your more expensive items.
Open In A Busy Location
Your store needs to open in a busy location that gets a lot of foot traffic. Mainly, this is because it increases your chances of getting customers every day. Somewhere like a shopping center or busy high street is ideal. Furthermore, people don’t want to buy their jewelry from a shop that’s out in the middle of nowhere or hidden down an alley. It looks sketchy, and they won’t trust the shop. The location of your store can build its reputation as well as make it easier to find customers.
I strongly suggest you follow these few tips if you want to open a jewelry store. As far as brick-and-mortar stores go, they’re definitely one of the few still around, making lots of money. Of course, you could always combine a regular store with an online shop if you want to make money on both fronts!