This is a contributor’s blogpost …
Ecommerce is big new right now, which means that there has never been a better time to concentrate on growing your online company. If you want to ensure that your startup goes from bringing in a modest income to being a well-established, high earning company in the space of 12 months, here’s what you need to do:
Photo Courtesy of Public Domain Pictures via Pixabay
Target the Right Demographic
If you want to grow your online business, the first thing that you should do is identify the audience that are most likely to buy from you, and then concentrate all your efforts on targeting those individuals using creative methods that will draw them in and call them to action.
Create High-Quality Content
There are few things that will bring more visitors to your website than regularly creating high-quality content. If necessary, hire an experienced content writer to create blog posts, articles and social media posts that reflect the tone of your brand, offer the reader an interesting and informative experience and which persuades your target audience to make a purchase.
Increase Your Volume
Obviously, if you want to grow your business, you are going to have to offer a greater volume of products for sale, which means that you might have to think about investing in a bigger storage space, especially if you’re working from home at present. One option for increasing your storage space so you can offer more to your customers would be erecting your own steel building. As you can see, steel building cost per square foot is very affordable, and if you have a decent sized garden, you can easily erect a small storage space in your yard. Otherwise, you might have to look at renting a storage unit to keep your products safe.
Source New Products
If your sales are only modest right now, it could be that your products just aren’t as desirable as you would like them to be. You can easily remedy this by going to trade fairs, doing market research and looking at what the competition sells, then using your new knowledge to source better products.
Make Your Business Mobile
If you haven’t already, it’s time to ensure that all of your websites are mobile compatible because more and more consumers are choosing to do their online shopping via mobile, rather than a cumbersome desktop or laptop PC. If they visit your site and find it difficult to use on their device, they will go elsewhere.
Try Out a Subscription Service
Subscription services where customers are sent a box of goods each month or are able to set up a recurring purchase for items they need regularly are very popular right now. So, if you have one or more products that are conducive to this kind of service, offer your customers the option, and you could see your profits soar.
Use Third Party Logistics
As you scale up your business and start to sell more, your logistical needs, and therefore costs, will increase. If you want to be able to handle this without breaking your budget or disappointing customers, using a third-party logistics company is a great option that will make growing your business much more simple.
Have you successfully grown your startup in a short time? How did you do it?