This is a contributor’s blogpost …
Whether you have just started your business or have been online for a while, and are looking to increase your brand awareness, you need to learn how to stand out from the crowd and get noticed by potential customers. In the digital age, the competition is fierce, and you need to use all communication and engagement channels to communicate your brand values with your target market. Below you will find five tips on how to do that.
Ensure Your Brand Message is Consistent
It is important that your brand’s message is communicated constantly throughout different channels, and the messages are representing the same values and brand persona. For example, just because you create a Facebook video ad, you cannot turn into a clown, if you are promoting a professional business legal service. You have to use the same language and imagery in all marketing communication.
Create Branding Videos
One of the best ways of making your website and social media profile visitors understand what your company stands for is creating branding messages that explain why you created the business, what your long term goals are, and why people should choose you, instead of another company. You can get a digital agency to create your professional branding videos that can be distributed throughout different platforms.
Combine Online with Offline
You cannot only focus on online advertising, if you have a local business, It is important to take part in events and get your company seen by people. Following a successful fundraiser, you can post videos about your achievements, business party, and the good causes you have raised money for. Likewise, if you get exposure in the local newspaper, you should share the article on your website and in social media.
Photo courtesy of Nick Youngson via the The Blue Diamond
Engage with Your Customers
Don’t only use social media and videos to promote your products or services, but also talk to your customers and engage with them by answering their questions. You might hold online customer webinars or questions and answer sessions to help your clients make the most out of the services and products you have to offer. Always try to add value and show your customers that you appreciate them. There is no better way of making sure that your customers are happy than talking to them.
Photo courtesy of Nick Youngson via Creative Commons Images
Make Social Media Work for Your Brand
Chances are only setting up a standard Facebook business page and a Twitter account will not get your brand notice. Get a custom template designed and make sure that your offer and business profile stand out. Try to inspire your followers, create competitions, and research the market. This way, you can find out more about your target customer than by paying thousands of dollars to a market research company.
Every business and marketing communication designed for the 21st century should be based on shared values and effective messages. Create a brand persona people can relate to, and make the most out of the available communication channels to engage with your audience and get your brand noticed.